Brand Manager
 
JOB TITLE: Brand Manager
EMPLOYER: FMCG Company DUTY STATION: Azerbaijan
PUBLISHED: 2018-05-17 LAST UPDATED: N/A DEADLINE: 2018-06-16

Brand Manager

RESPONSIBILITIES

Consumer Insights and Market Research
Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans. Moreover and with focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media

Brand Management
Trains and supports marketing peers as well as on/off premise and trade marketing with their projects
Supports the Marketing Manager conducting impromptu brand training
Collaborates & ensures synergy on any trade/marketing initiatives
Builds and provides training on new cross-functional tools, such as sales/marketing programs or trade marketing
Works closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights
Continually re-applies successful models
Instigates and participates in creative sessions to develop tactics and assesses best practice case studies

Advertising and Creative
Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions
Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices in to consideration and with the right level of digital and social media integration
Works closely with the Digital Manager to amplify the impact of advertising on own, earned and paid media channels
Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output
Manages the media agency with prudence, to ensure a best possible value-for-money advertising plan
Annually reviews media planning and buying with the agency and international

Product and Packaging Innovation
Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Company HQ
Understand swhich packaging solution addresses country-specific needs, as well as leads and manages the launch proposal
Collects all learnings to share locally and with International HQ

General Management
Supports the Marketing Manager to develop and implement the annual business plan
Prepares, together with the Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team
Manages and maintains the agreed budget

Achievement of agreed individual annual objectives

#Delivers the brand part of the business plan

#Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience

#Successful execution of product and packaging launches

#Builds a strong, transparent, trusty partnership and cooperation with management and personnel

#Strengthens agency service & client/agency relationships

EXPERIENCE NEEDED

FMCG brand marketing skills, knowledge and experience
Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context
Generates consumer insights and translates them in to successful brand initiatives
Implements the business strategy successfully, while managing associated changes and people processes
Strong analytical ability and commercial acumen to understand financial statements and market trends
Effective negotiation and interpersonal skills
High standard of integrity with a passion for the brand and commitment to Company values
An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’
Ability to focus and follow through on priorities and deliver quality results

EDUCATION REQUIREMENTS

University degree

LANGUAGE REQUIREMENTS

Fluent in English

Interested Candidates please send your CV to recruitment@ires.az indicating the title of position in the subject line of your message.
Otherwise your candidacy will not be considered.

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