Media Network Manager ( communications )
 
JOB TITLE: Media Network Manager ( communications )
EMPLOYER: FMCG Company DUTY STATION: Azerbaijan
PUBLISHED: 2018-06-08 LAST UPDATED: 2018-06-08 DEADLINE: 2018-07-08

JOB TITLE: MEDIA NETWORK MANAGER (COMMUNICATIONS)

Superior: National Marketing Manager

Direct Reports: Programming Specialist (Digital)

Purpose of the job

Media Network Manager is responsible for proactively leading all aspects of content development, programming, communications (and production management). She/He understands how to build audiences and is responsible to grow engagement by reaching more people, more often and longer on our Owned and Managed 3rd party (youtube, facebook, instagram, snapchat, etc.) channels. She/He is responsible to provide media & content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing.

Key Responsibilities, Tasks and Activities

1. Develops and executes the country’s strategic media direction by building a year-around engagement plan to deliver relevant and surprising content to the key audiences defined by the country
2. Identifies great story opportunities coming from the market and puts audience plans into action together with Sports, Brand and Field Marketing of the local organization
3. Creates and curates engaging ’beyond the ordinary’ content that excites and inspires an evolving consumer base
4. Ensures that team develops and is constantly aligned with global audience- and media approach incl. events, opinion leaders and athlete & artists projects
5. Leads the country organization in developing innovative media network plans, utilizing strengths and differences of various partner platforms for programming and distribution as well activation of relevant media partners for communications
6. Contributes the media and content expertise of the Media Network to further develop events and athletes/artists projects to tell the stories to bigger audiences

Education and Experience

• A senior media professional with an extensive media network in the market
• Minimum of 5-7 years’ experience in Media, Communications, or Strategy in media led companies
• A proven track record in leading teams and projects in media and content business with proven ability to successfully develop audiences
• A strong creative and operational background

Skills and Knowledge

• Ability to think strategically on how to build audience engagement
• Is a story seeker that identifies year-around stories with a true media potential
• Knows how to set an authentic and credible content strategy in the sports, culture and entertainment space while surprising with new categories to deliver beyond our traditional topic fields
• Understands different strengths and weaknesses of partner platforms and utilizes them to maximize engagement
• Understands and educates the organization on media consumers and their constantly changing consumption behaviors
• Proven leadership qualities and presentation skills
• Very equipped to build relations in all fields of media
• An agile, team player that knows how to get the work done
• Works with passion and motivates others around him

E - mail: afa.hasanova@ires.az

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