Marketing and Customer Analytics Manager
JOB TITLE: Marketing and Customer Analytics Manager
EMPLOYER: Sinteks Group of Companies DUTY STATION: Azerbaijan
PUBLISHED: 2019-01-09 LAST UPDATED: N/A DEADLINE: 2019-02-08

Sinteks LLC

Founded in 1996 in Baku, Azerbaijan, The SINTEKS Group is now one of the largest and most successful fashion retailers in the Caucasus and Central Asia.

SINTEKS is committed to working with the world’s leading fashion brands – from established international fashion houses to emerging designer labels.

The group now has more than 80 stores operating in fashion, jewelry and food & beverage spheres.

We are currently looking for a Marketing and Customer Analytics Manager.

The duties will include (but are not limited to):

• Gathers, processes and analyses marketing, CRM and Social Media data with the purposes of: measuring media activities effectiveness, optimizing marketing spend, improving content and SM effectiveness, designing CRM and Targeted Marketing campaigns
• Gathers business requirements to manage (the business side of) a CRM system
• Conducts CRM Analytics such as RFM (Recency, Frequency, Monetary Value), Customer Lifecycle Value (CLV)
• On the basis of the data analysis, designs, manages and implements customer retention and targeted marketing campaigns
• Manages and improves Loyalty Programs and designs strategies for increasing the monetary (sales and mark-up optimization) and non-monetary (customer satisfaction and loyalty) effectiveness of such programs
• Conducts Social Media Analytics
• Analyses data to design cross-sell and up-sell marketing campaigns
• Manages the marketing and customer research programs

Personal skills and requirements:

• At least 5 years of experience in the field of Data Analytics with particular preference for Marketing and CRM Analytics experience
• Strong knowledge of CRM systems, Customer Lifecycle Management and Data Analysis for up-sell, cross-sell marketing campaigns
• Advanced level of Excel (including macros/VBA)
• Knowledge of IBM SPSS Statistics tool is desirable though not completely required
• Attentive to the details
• Ability to analyze business requirements to design optimal data analysis strategy
• Excellent knowledge of Azeri, Russian, English

Please send your CV to  highlighting the position “Marketing and Customer Analytics Manager” in the subject title.

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