CRM Specialist
JOB TITLE: CRM Specialist
EMPLOYER: Italdizain Group DUTY STATION: Azerbaijan
PUBLISHED: 2019-11-18 LAST UPDATED: N/A DEADLINE: 2019-12-18

Responsibilities of a CRM Specialist include:

• Participating in CRM development
• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
• Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
• Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• Overseeing direct communications with customers through the CRM.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

The ideal background of a CRM Specialist:

• Extensive experience of direct and digital marketing ideally in a similar industry.
• Strong background in customer acquisition, re-engagement and retention strategies.
• Degree educated with a minimum of a 2.1 ideally from an IT or related degree.
• A Confident and articulate communicator capable of inspiring strong collaboration in an organization.

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