Marketing Specialist
 
JOB TITLE: Marketing Specialist
EMPLOYER: Academstar Training Center DUTY STATION: Azerbaijan
PUBLISHED: 2021-08-25 LAST UPDATED: 2021-08-26 DEADLINE: 2021-09-24

Academstar Training Center was founded in 2018. Here, at Academstar, we teach IELTS, TOEFL, SAT, GMAT, GRE, English and LSAT.

Job Title: Marketing Specialist

Working hours: Mon - Fri 10:00 - 19:00 (Full-time or Part-time)

RESPONSIBILITIES:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share content that builds meaningful connections and encourages community members to take action
• Answer customer inquiries on digital channels of the company
• Manage and optimize company pages and content within each platform to increase the visibility of company’s social content
• Grow and keep social media and digital channels engaged
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, loyalty, product etc) to manage reputation, identify key players and coordinate actions
• Propose campaigns, promotions and product marketing ideas based on competitive analysis, market research and reports
• Prepare and launch paid and unpaid digital marketing campaigns across platforms (Google AdWords, social media, email, etc.) in order to drive new user acquisition growth, increase customer retention and revenue
• Develop ideas for customized campaigns based on target
• Generate weekly and monthly reporting for all major metrics, lead goal tracking, revenue tracking, and other initiatives
• Continuously develop knowledge of digital best practices
• Maintain knowledge of the social landscape and upcoming digital trends

QUALIFICATIONS & REQUIREMENTS:

• At least 1 year of work experience in marketing
• Bachelor’s Degree in Economics, Marketing or Business Administration.
• Exceptional communication skills—verbal, written, and interpersonal.
• Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties.
• Demonstrated experience in developing marketing strategies and plans
• Proficient in Microsoft Office
• Experience in web analytics and reporting tools (Google Analytics).
• Google Ads, Facebook Ads Manager.

Interested candidates are requested to submit their CV to hr@academstar.com by specifying the Job Title in the subject line.
Applications will be reviewed against position requirements and only shortlisted candidates will be contacted.

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